Meta

Holiday 2024

*I still need to document this campaign

2024: More things I need to properly document, but happy to walk through them in person

Various work 2023

Design & storyboard.

Advantage+ visual branding development

At the beginning of 2023, we began exploring ways to visually represent the automation process for the Tailored Ads in ads manager. The initial idea was mazes, but we moved towards “layers”; which shows the different points that are optimized in the process.

Initial concepting….

During concepting, I created various UI elements that ended up being use across many animations, LPs and various placements by the rest of the SBM design team throughout the year

The final design. Our animator built the final file based on my visual concept, which ended up being used in various marketing campaigns this year.