Meta

Holiday 2024

*I still need to document the campaign

Instagram high spenders (emails + ads)

Design & storyboard; animation was done by another teammate.

Various emails

Advantage+ visual branding development

At the beginning of 2023, we began exploring ways to visually represent the automation process for the Tailored Ads in ads manager. The initial idea was mazes, but we moved towards “layers”; which shows the different points that are optimized in the process.

Initial concepting….

During concepting, I created various UI elements that ended up being use across many animations, LPs and various placements by the rest of the SBM design team throughout the year

The final design. Our animator built the final file based on my visual concept, which ended up being used in various marketing campaigns this year.